The Challenge

As part of its media relations strategy, EARTH University wanted to increase its media presence through an alliance with a communication medium.

The Solution

Comunicación Corporativa Ketchum arranged the Collaboration Agreement between EARTH and El Financiero. In pursuit of this, the agency encouraged Mrs. Yanancy Noguera, the publication director, to visit the University Campus.

The Results

EARTH bought 36 annual subscriptions of El Financiero, which were used by students and faculty members as a reference source for the classes

El Financiero applied a 40% discount on the subscription amounts.

El Financiero granted EARTH 3 full pages dedicated to informative and promotional materials

El Financiero published the results of 1 to 3 EARTH students research projects once a year

El Financiero will sponsor those non-commercial EARTH  events in need of media coverage

El Financiero will published at least one article or one interview every two months, being the author/interviewed one of the University's professors

EARTH is committed to support El Financiero in the Pineapple crop special report spread and also in other agricultural or environmental related pieces