The Challenge

Get Grupo Purdy Motor and their business units a position in the media agenda.

The Solution

All possible strategies of approaching have been used, from 1 to 1 encounters to launching of events and promotions.

Diversity of approaches, specialized media and positioning of our spokepersons in the industry, have been key for the success of media management.

The Results

From July 2008 to June 2009 $770.228,56 were generated in publicity.

A total of 169 publications in newspapers and magazines and other media

We achieved to position several key messages from Grupo Purdy Motor such as: leadership in the market, 100% Costa Rican company, high quality and customer service, innovation and model organization.