The Challenge

Purdy Motor decided to change its structure and evolve from a national company to the Grupo Purdy Motor (Purdy Motor Group). This meant a significant change for the employees of the company.

We had to turn the "mourning" process into a evolution element in this new stage.

The Solution

With the premise of consolidating leadership and to standardized culture in all business units in the new structure, a strategy was developed taking into consideration the publics map, aiming to support and enhance the three differential elements within the organization:

Organizational Culture
Customer Service
Kaizen (Continuous Improvement)

The Results

The associates recognize themselves as the Grupo Purdy Motor

100% of the Gente Purdy (Purdy People) are informed about the change in the structure, mission, vision and values

Empowered leaders. They're increasing the amount of team meetings which improves the vertical communication in the Group

The Gente Purdy are motivated and committed