The Challenge

To inform all the Costa Rica manufacturing plants associates that H.B. Fuller Latin America was about to integrate its two business units, paints and adhesives. The goal was to convey the information and get a good reaction to it.

The Solution

The birth of Super Fuller, a character striving to integrate the strengths of both business units, giving the news a positive turn.

The Results

Greater interaction of the associates during the quarterly reunion.

Embracing of the character. The associates even requested the character to show up in various activities.

The Company's CEO encourage more appearances of the character.

The news were well-taken.