At Comunicación Corporativa Ketchum we use a particular methodology that has been developed for the investigation, planning, implementation, and evaluation of the communication strategies. Doing this, we ensure process standardization, in order for all our services to maintain the highest quality standards.

Our methodology goes along with regulations, and policies that reflect our perception of business ethics, from which we can point out:

1. Confidentiality clause: from each collaborator to the agency and each client.
2. Ketchum Programming Process: a set of state-of- the-art methodological tools in public relations worldwide, supported by Ketchum’s experience.
3. ISO 3311 certification: our internal training-and-continuous-improvement program.
4. Digital and Traditional Media Policy: an agreement with the media regarding fair practices.

All of our methodologies are under constant review, being adapted to the changes in our surroundings, and are managed and supervised by our “Know How” unit.