LinkedIn: Relationships matter

July 27th, 2010

LinkedIn is by far the social network for professionals. It has quickly positioned itself as a place to help foster networking among its members, opening a wide range of possibilities.

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Brands on Twitter

June 21st, 2010

Out of all the social networks, Twitter has turned out to be the most powerful one at a conversational level. One of the great contributions to these conversations is the “hashtag” concept or pound sign in front of a word (#) that allows users to follow the comments of a certain topic, person or brand. This way, those who post or comment things about Comunicación Corporativa – Ketchum could use #cck like a hashtag for reference.

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Revolution in Social Media: Open Source and Diaspora

May 21st, 2010

How open source software and the new social network Diaspora could revolutionize Internet.

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IPRA World Congress to be held in June in Lima, Perú.

May 7th, 2010

The most important professionals in communication and public relations will gather in June in Lima, Peru, to participate in the International Public Relations Association (IPRA) World Congress.

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Our Strategic Sustainability Vision

April 22nd, 2010

On the Earth Day we share with you our strategic sustainability vision
Carmen Fallas, CEO and President, Comunicación Corporativa
Sustainability is a philosophy and a commitment that impacts a company’s culture and decision-making. The first step is to understand the impact of this vision on every aspect of the company, because a sustainability communications plan cannot be [...]

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How to summarize a life?

March 25th, 2010

It is very hard to summarize a life, a whole existence in just a few minutes nevertheless the clip made by the Pioneers of Prosperity crew about Comunicación Corporativa captures our essence as an enterprise and about how it got to be what it is and what its vision is for the future.
We gladly share [...]

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Collective knowledge in Wikipedia

March 25th, 2010

In 2001 Jimmy Wales and Larry Sanger founded the Wikipedia project, a collective effort to build an encyclopedia in a wide variety of languages. Since its beginnings it has become of the most important sources of information worldwide containing over three million articles but ¿What does this mean for companies and for business in general? [...]

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Amazing Internet

March 10th, 2010

We are totally clear on the fact that Internet is very useful. Sometimes we get bothered by it  as well –everyone who has ever gotten spam understands- but what’s definitely truth is that it has changed our lives forever and proportionally, it brings more positive things. We wanted to share with you a clip that [...]

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